Digital marketing, driven by curiosity and data.
I'm a Digital Marketing graduate (BA Hons, University of Portsmouth, July 2026) based in Kent, with hands-on experience growing social media engagement and supporting SEO and analytics work, plus over five years in fast-paced hospitality and customer-facing roles.
I grew Instagram engagement by 32% and drove a 68% click-through rate from Instagram to Shopify for a local café brand, while managing shift supervision, staff training and customer resolution as a promoted Supervisor. I bring a data-driven, creative approach to content and campaigns, a strong work ethic, and the ability to stay calm and effective under pressure — and I'm seeking an entry-level marketing role where these skills can drive engagement and measurable results.
Kent, UK
Key marketing skills
Experience
Social Media & Content Assistant / Supervisor — Baffled Coffee
Sept 2023 – Aug 2026- Managed daily Instagram Stories, increasing engagement rate by 32% through interactive content (polls, Q&As) and boosting story view rate by 42% via community reposts and timely posting.
- Supported the launch of the “Baffled at Home” campaign, helping drive a 68% click-through rate from Instagram to Shopify.
- Promoted from Server to Supervisor: managed cash handling, staff rota planning and shift cover, trained new starters, and resolved customer complaints, while continuing to run social media alongside daily café operations.
- Worked open-to-close shifts, balancing front- and back-of-house responsibilities with content and supervisory duties.
Freelance SEO Assistant — Limewood Group
Part-time- Used Google Analytics and Google Tag Manager to track website performance for the Limewood Builders website, applying SEO principles to help improve click-through rate.
Server — Rocksalt Restaurant
June 2023 – Aug 2023- Delivered professional, attentive service in a fast-paced fine dining environment, assisting with floor operations and client-facing events.
Crew Member — McDonald's
Feb 2022 – Nov 2023- Provided high-quality, high-speed service across dining room and drive-thru, building strong teamwork and multitasking skills while maintaining brand standards.
Barista & Team Member — The Groves Cafe
May 2020 – Feb 2022- Gained early hands-on experience in customer service and day-to-day café operations, supporting menu launches and busy trading periods.
Education
BA (Hons) Digital Marketing — University of Portsmouth
Sept 2022 – July 2026Graduated July 2026. I developed campaigns and brand strategies for real-world organisations across academic modules.
- Key modules: Digital Content Creation, Social Media Marketing, Digital Marketing Strategy, Consumer Insights, Strategic Marketing, Advertising, Visualising Data, and Marketing Research Project.
- Final-year research project on how online shopping influences consumer impulsivity and decision-making.
- Hampshire & Isle of Wight Wildlife Trust — created a social-first campaign to engage younger audiences, selected by the Trust for future development.
- GrowTransformBelong Foundation — developed strategy concepts in a group project, with multiple ideas later implemented by the foundation.
- Shein Exchange Study — explored sustainable fashion and consumer perceptions through social and digital platforms.
Barton Court Grammar School — Canterbury
- 10 GCSEs at grade 5 or higher, including Grade 8 in Maths and Grade 7 in Chemistry, Physics, Biology and English.
- Grade A in Computer Science A-Level.
- Distinction* in Business BTEC Level 3 National Diploma.
- Distinction in Health and Social Care BTEC Level 3 National Diploma.
- Fully completed Duke of Edinburgh Bronze Award.
- Enterprise Prefect at Barton Court Grammar School.
Languages & interests
Languages: basic French (self-taught refresher after GCSE). Outside of work I'm into content creation and video editing, podcasting, and following online trends and social media's role in brand growth.
See my work