I'm Joshua Block, a Digital Marketing graduate (BA Hons, University of Portsmouth) with hands-on experience growing social media engagement and supporting SEO and analytics work, alongside over five years in fast-paced hospitality. I grew Instagram engagement by 32% and drove a 68% click-through rate from Instagram to Shopify for a local café brand, bringing a data-driven, creative approach to content and campaigns.
Skills
TikTok and Instagram strategy, Stories, copywriting and video editing in CapCut — content built to be seen and shared.
Digital campaign planning and execution, audience and competitor research, and creative direction from brief to post.
SEO and SMO, Google Analytics 4, Google Tag Manager and Google Ads, with data interpretation and visualisation.
Team leadership, shift supervision, staff training and onboarding, and staying calm and effective under pressure.
Selected Work
A curated selection of brand campaigns, social content, and strategic work.
Shopify Startup Campaign
I designed the coffee bag packaging for Baffled Coffee and led promotion of the brand on Instagram, supporting the launch of their online store. The project spanned brand facing design work through to ongoing social content, helping take the brand from in store only to selling directly to customers via Shopify.
Environmental Engagement Campaign
A set of infographics and social creative built to raise awareness of Hampshire's local ecosystems and inspire real action to protect them. Data led storytelling combined with clean, shareable visuals designed to perform across social platforms — turning environmental research into content people would actually engage with and pass on.
Wildlife Awareness Video
A short vertical film spotlighting beavers and their role in local ecosystems, made to persuade audiences to take an active interest in protecting local wildlife. Built for mobile first, social native viewing, using pacing, visuals, and a clear call to action to turn a niche conservation topic into something people actually felt something about.
Grow Transform Belong
A social media campaign designed to change how society views convicted individuals. It humanised their stories, promoted rehabilitation, and drove real action through Instagram — leaning on authentic storytelling and a considered content strategy to shift perception on a genuinely difficult subject, while balancing sensitivity with a clear call to action.
Qualifications
Measurement, reporting and audience analysis in GA4.
Certified
Digital marketing, analytics and fundamentals of online business.
Certified
LinkedIn Learning
Practical training in spreadsheets, formulas, and data organisation using Excel.
May 2023
LinkedIn Learning
Core skills in document creation, formatting, and professional presentation using Word.
May 2023
LinkedIn Learning
Foundational training in building and managing websites using Google Sites.
May 2023
LinkedIn Learning
Training in working effectively and communicating across diverse cultural contexts.
Feb 2023
Food Safety Certification
Certified in food safety and hygiene standards, held throughout my supervisor and chef roles at Baffled Coffee.
Ongoing
Open for freelance projects, brand collaborations, and full-time opportunities.
Prefer email? Reach me directly at Joshblock1407@gmail.com