A set of infographics and social creative built to raise awareness of Hampshire's local ecosystems and inspire real action to protect them — turning environmental research into content people would actually engage with and pass on.
Client
Final Straw Ltd
Format
Infographics & Social Creative
Focus
Environmental Engagement
Project Outline
Hampshire's local ecosystems face real pressure, but the research behind that story rarely reaches the people who live in it. This project took environmental findings and turned them into a set of infographics and social creative designed to stop the scroll.
Data-led storytelling met clean, shareable visuals — each piece built to perform across social platforms, raise awareness, and inspire real action to protect the places people call home.
Turning environmental research into content people would actually engage with — and pass on.
The Approach
Environmental research can be dense and easy to scroll past. The infographics distilled it into clear, honest numbers and visuals people could take in at a glance — and feel something about.
A clean, consistent visual system carried across every piece: simple iconography, readable type and a calm palette that let the facts do the persuading.
Every asset was designed for social-first performance — sized for feeds, legible on a phone, and structured so people would share it with someone who needed to see it.
The Aim
The campaign's success was measured in engagement and shares, but its real goal was simpler: make people in Hampshire notice their local ecosystems, care about them, and take one small step to protect them. Clean visuals and honest numbers made a complicated environmental story feel personal, local and urgent.
This is one of four campaigns in my portfolio. Head back to see the full selection.